Rodeo Drive
A former cattle-ranch bridle path that became one of the world's priciest addresses in under 50 years.
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Land here sold for $1,100 a parcel in 1907; by 1925 the same lots fetched up to $30,000. What most people mean by "Rodeo Drive" is just three blocks between Wilshire Boulevard and Little Santa Monica Boulevard — a fraction of the full two-mile street that stretches north all the way to Sunset Boulevard.
What to look for
- 332 N. Rodeo: the Anderton Court Shops, designed by Frank Lloyd Wright in 1952
- The corner of Rodeo and Wilshire Boulevard, where developer Marvin Kratter paid over $2 million for 48,000 sq ft in 1958 — the land sits directly across the street from the Beverly Wilshire Hotel
- The northern terminus at Sunset Boulevard, the same endpoint planned when the street was platted in 1906 for a railway line
The famous three-block stretch runs between Wilshire Boulevard and Little Santa Monica Boulevard; the full street is two miles long and most of it is residential.
Rodeo Drive is one of 33 sights worth the detour in Los Angeles, all bundled offline in Voyage GO — download the Los Angeles pack and it sits on your map with no signal, filling your travel passport the moment you walk past.
More to see in Los Angeles
- Hollywood Walk of Fame2,850 names pressed into pink terrazzo underfoot — actors, inventors, fictional characters, all at six-foot intervals for 1.3 miles.
- Dolby TheatreThe red carpet runs up these stairs every awards season — where Hollywood officially crowns its year.
- SoFi StadiumA million-square-foot canopy embedded with 27,000 LED pucks bright enough to be seen from planes descending into LAX.
- Hollywood SignA 1923 real-estate billboard that refused to come down — and ended up owning the word "Hollywood" itself.
- U.S. Bank TowerLA sold the sky above a fire-gutted library to fund its own rebuilding — and got its second-tallest tower in the bargain.
- Rose BowlA century-old sunken oval where the 1994 World Cup Final was settled — and the 2028 Olympics will return to do it again.